Case Studies: Success Stories of My Voiceover Work with Major Brands
What I love about being a voiceover artist is that every job I do is totally different from the last. Each day in the booth brings something different, as every project requires a different vocal style/tone and has a different target audience. For example, last week I was narrating a series of children’s books about fairy tale princesses and ghoulish ogres, whereas this week, I’m voicing a series of awareness videos for diabetes.
Amongst the variety of projects I’ve had the pleasure of working on, there have been a few career highlights that I would love to share with you…
Working with the NHS
As a Brit, I am super proud of our NHS. Since COVID, there has been even more awareness about how hard our NHS works and as a nation, we value them more than ever. So when I was approached to voice a couple of radio adverts about COVID & flu jabs for the NHS, I was thrilled!
They wanted a warm delivery encouraging people to get booster jabs, particularly pregnant women. They didn’t want patients to feel scared about getting vaccinated, so a calm and friendly delivery was necessary.
It’s not often that I get to choose what companies/clients I work with, as work is work at the end of the day. However, when you are approached by a brand or company that you feel is doing great things and when you stand by their core values, it makes my job as a voiceover artist even more rewarding!
Working for Audible
I have been lucky enough to work with Audible on many occasions. Over the past 7 years, I have voiced over 30 audiobooks for them and I hope I continue to voice more in the future! They’re a great client to work for as they value and look after their narrators. They have great communication, provide you with experienced producers and/or directors to work alongside you and give you ample prep time for each book.
The key to being a great audiobook narrator and booking repeat work with a publisher is turning up prepared and providing a variety of character voices that fit each of the characters within the book (if it’s fiction that is).
As well as being able to perform a variety of vocal tones and being able to adapt my voice depending on the project, I can also do a variety of accents. Possessing this skill widens my pool of voiceover work because I’m not limited to my natural accent.
Having a flair for accents is great for audiobooks because books can contain any number of characters and each one will require a different voice.
You can listen to a sample from a book I narrated back in 2018 called ‘A Ration Book Christmas’ by Jean Fullerton where lots of accents were required!
Working with the Serpentine Gallery
It was an honour to be approached by London’s prestigious Serpentine Gallery last year to voice a really fun project.
They had an exhibition coming up where they needed the help of a voiceover artist to voice some scripts that were going to accompany the exhibition and enhance the experience of the audience. The exhibition was for Tomás Saraceno In Collaboration: Web(s) of Life. An exhibition predominantly about spiders and ecosystems.
They had a series of scripts that were told from the perspectives of different animals (a wood pigeon, a spider and a dog). They wanted me to embody each of the animals whilst telling their stories. That is probably one of the more bizarre voiceover requests I’ve had in recent years, but also the most fun! Having to imagine how a spider would talk is not something I’ve ever been asked to do before. I had to delve deep into my character voice repertoire to try and test what voices worked best. In the end, I decided on the following…
- a wise, older, theatrical, RP, slower and deeper voice for the spider
- an excitable, young, breathless, quick, playful and Estuary voice for the dog
- a pacy, warm, friendly, comedic, Northern voice for the wood pigeon
Have a listen to some of the excerpts below to hear them for yourself! I’d love to voice your next project and make you one of my favourite pieces of work.
